E-commerce initiatives in India

Showcasing products

With new vistas for E-commerce continually opening up on the Internet Indian companies too are learning to identify new consumer communities and evaluate their product and service needs.

 

The Indian durables majors are beginning to explore Net options too:

·         Videocon (www.videocongroup.com) has an extensive product showcase with all product features listed on its site.

 

·         BPL (www.digitalbpl.com) also offers a host of sites that provide product feature details (including the prices, in some cases).

 

·         Godrej GE website (www.godrejge.com) gives the customer product features and details, dealership locations and links to financiers.